The same thinking holds true for naming your website or blog.
This is especially important if you are focused on blogging for profit. At the basic level, the name you choose ought to reflect what it is you are offering.
However, that is not always so. For example, look at the names of two top search engines, Google and Bing.
Web users know exactly what to expect from them. But, if you had never heard of Google before, would you know that it is a search engine?
Another example is Microsoft. It changed its brand from Office 365 to Microsoft 365. The Microsoft brand is well known. But do you know what Microsoft 365 is?
For most entrepreneurs and small businesses on the web, having a domain name that touches on or reflects what the reader will find, is better for a number of reasons.
Those reasons and more are reviewed in the series Blogging for Profit.